“Why you should use Triple A facility?”
Our strength is across many industries, and our specialty is bringing our
research, analytical, and management know-how to your situation
Working as consulting relationship requires both this expertise, and senior level
management experience. We bring both. We've served on boards, as start-up
projects, marketing executives and political issues familiarity; so we know the
problems you face and we tailor our work to be fast-paced and practical while
bringing the fresh look, decision clarification, and analytical horsepower to work
with you to decisions and solutions that move your organization ahead
We stay focused on your decision-making agenda
Consulting
Analysis
Advice



What Focus Groups Can Do? Why you should do Focus Groups?

Provide insight into the thought processes of your audience
Better understanding of how people view candidates/figures/leaders and
approach issues/problems/conflicts
Reveal latent prejudices that are not apparent in survey data
Help in both developing and interpreting polls
Test material unsuitable for surveys: ads, speeches, pamphlets
Services
Team members’ comments
How we can help you?
GENERAL NOTES ABOUT FOCUS GROUPS TRIPLE A IS OFFERING
Advantages

Focus groups are most often used as an input to
design
You can get feedback about what people do over a
long period of time.
Focus groups used early in a project can produce
insights and questions from the interaction among
different users or stakeholders.
Focus groups are relatively inexpensive (assuming
that participants are from the same geographical
area) and can be arranged quickly
Quick, cheap and relatively easy to assemble
Good for getting rich data in participants' own words
and developing deeper insights
People are able to build on one another's
responses and come up with ideas they might not
have thought of in a 1-on-1 interview
Good for obtaining data from children and/or people
with low levels of literacy
Provides an opportunity to involve people in data
analysis (e.g. "Out of the issues we have talked
about, which ones are most important to you?")
Participants can act as checks and balances on one
another - identifying factual errors or extreme views
Mechanism/Methodology of Focus Groups:

  • Think of them as surveys, but everyone is ask to come to one place and
    answer the questions
  • Respondents are recruited based on criteria that you select
  • Usually we try doing groups in different areas & compare
  • Cost effective method for testing public opinion/approach/reactions which
    cant be done by polls
  • Groups normally last no more than 2 hrs, and of that require 15 minutes of
    ‘warm up’
  • Respondents are paid to attend
  • Held usually in a conference room with video recording (can show the client
    the reactions of the audience)

Why you should hire professional Moderators? (A Word on
Triple A Moderators)

  • Always get a professional contractors for moderation (its an art)
  • You can stop and start polls when there’s a problem.  Not true with focus
    groups.
  • There is a true art to getting a table of 10 strangers to open up and share
    potentially controversial or very personal opinions (frank, straight forward &
    true information, feelings & reactions)
  • Bad group dynamics, if mishandled, can ruin the research
  • As the saying goes, “Kids, these are professionals. Please don’t try this at
    home.”

Triple A Moderators

Triple A moderators are among the most experienced moderators available in Iraq,
having been trained initially in 2003, and conducted hundreds of focus groups
across Iraq since then.

What TRIPLE A Focus Group Facility Can Test for you?

Slogans & Messages
Direct mail pieces & brochures
TV and radio ads
Announcement & Stump Speeches
Mock news interviews and debates
Real TV & radio news programs and newspaper articles
Who is the right spokesman?
Everything from your opponents
Products
Comic books
You could test a questionnaire, and ask “why did you answer it that way?”
after every question
Simply anything you want, we can provide a neutral assessment to the
quality of your product, tips on how to improve it, a peek on public reactions
and attitudes from the targeted community after exposure to your product,
who are the best audience and what is the best way to target them.

To get the best results:

•        Do series of focus group sessions & monitor the changes chronologically.

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Triple A Research Co. Ltd
Quantitative Research & Focus Groups
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